This shoe ad is trying to explain to their viewers that you are what you wear, and in this shoe ad they made it as like you are the shoe. The shoe has a "face" and you are the shoe. I think this is a very creative idea to explain all the different types of shoes there are and how everyone has different taste in shoes.
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This shoe ad really caught my attention because of the vibrant colour of the shoe and how the shoe is almost like melting. The melting of the shoe really connects with the ad because it says "designer ice cream" which would explain the melting of the heel.
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